FIFA’s 2026 World Cup TV puzzle: why India and China are still unsigned — and what happens next
With just over a month until the expanded 2026 World Cup kicks off, FIFA still hasn’t locked in broadcast partners in two of its biggest upside markets: India and China. A rejected bid in India and silence in China have turned media-rights talks into a high-stakes test of FIFA’s pricing model and the sport’s growth ambitions in Asia.








