Soccer

Infantino Eyes Another FIFA Run as 2026 World Cup Pricing Sparks a New Legitimacy Test

By WatchParty·
Infantino Eyes Another FIFA Run as 2026 World Cup Pricing Sparks a New Legitimacy Test

Gianni Infantino is preparing to seek another term as FIFA president, betting that his era of expansion and commercial growth will outweigh mounting criticism over the fan cost of the 2026 World Cup. With dynamic pricing, resale markups, and political optics in the spotlight, FIFA’s next election is shaping up as a referendum on who the World Cup is really for.

Originally published by WatchParty

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