Cricket

England’s South Africa tour is box-office — so why can’t CSA land a UK broadcast partner?

By WatchParty·
England’s South Africa tour is box-office — so why can’t CSA land a UK broadcast partner?

Cricket South Africa remains confident it will secure a UK television deal for England’s next Test tour, even after Sky Sports stepped away from renewing its long-standing agreement. The uncertainty highlights a wider shift in cricket’s economics, where T20 value is rising fast while Test tours are becoming harder to sell abroad.

Originally published by WatchParty

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